Bad Babysitter


Services

Ethnography + video documentary, CX research, salons and expert interviews, cultural immersions, observational video and editing, brand consulting

Speciality

We specialize in video-based ethnography. We leverage the storytelling power of video and photography to deliver consumer insights in a more visceral, compelling way that aligns an organization around a common intuition about their customer. 

Consumer insights are delivered through documentary-style video narratives that give leaders critical and unprecedented understanding of the people they serve.

We provide the critical context that organizations need for innovation, creative problem solving, market development, and driving growth through improved customer experience. We go native to observe and interact with people wherever they are: at home, at work, in store, at play, on the street. Our participants become co-creators in the telling of their own story. 

 

Background

Hello, I'm Meg: After over 20 years in the agency business, I have recognized a critical truth: despite the overwhelming surplus of data in business, there is a short supply of clarity and conviction about why people do the things they do. Quantitative data without soul does not live up to its potential as a business tool.

Prior to Bad Babysitter, I was the Executive Vice President of Insight & Strategy for the TBWAInteger network where I launched a first-of-its-kind insight practice focused on understanding context and its influence on purchasing behavior for Fortune 500 clients and startups alike. I developed research methodologies that enrolled subjects as co-creators in the telling of their own story and used video as the language to translate the findings to clients. This led to the role of a “roaming expert” within the Omnicom global network of agencies, where I counseled strategists to take a more anthropological approach to building brands.

Hello, I'm Hal: I am a storyteller at heart who passionately believes in multimedia as a means to foster human connection, reaction, and participation in the world around us. I studied Philosophy and started my career at CNN International putting together news packages for international audiences, before moving to China and embedding in a culture diametrically opposed to our own.  I enjoy hanging out with people who are not like me.

During the first dotcom boom, I moved to San Francisco where I worked for CNX Media. From there, I ran the public access TV studio in Berkeley, CA that facilitated the efforts of local citizens to create and broadcast stories, content, and programming that mattered to them, in their own voices. Here, I developed and ran workshops that educated the public on news-magazine style shooting and editing, as well as fostered a community for storytelling and activism.


What sectors do you most often work in?

  • Consumer durables
  • FMCG
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • Video/audio services
  • Specialist techniques
  • Data Processing & Reporting

Which international regions do you cover?

  • North America

Where are your offices outside the UK?

  • North America