Jeff Deighton - insight engineers ltd


We answer B2B and B2C business questions in six broad business verticals – and anything a bit tricky or off-beat. We enjoy collaborative working and bring strategic thinking to your research design. We aim to substantiate innovation & growth by answering WHYs and WHAT IFs in desires, needs, perceptions and response to propositions, communication and pricing possibiitlies.

Whilst much of our work is in our GB home market, we also conduct many market research projects internationally – covering 26 countries in the last 2 years.

Our research solutions are often multi-mode. We are a Quantitative research agency who is equally comfortable in Qualitative (from Group Moderation, Executive Interviewing and increasingly on-line short-term communities); and we often include Secondary Research (desk research & data mining) in our research solutions. 

We appreciate the ever rising bar of expectation from your stakeholders and end clients and enjoy being curious and probing with purpose. We seek to make a significant difference to your business, helping to confirm hypotheses or unlearn established beliefs

Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.

We enjoy supporting organisational change and with some client relationships now going back over 25 years, we appreciate the need to keep and open mind and engage agile technology solutions.  We work with the Survey Gizmo market research enterprise platform


We focus on answering the real business questions - often involving the understanding of needs, decisions and response to new ideas and services, but also often on key aspects around prioritising market entry strategies tailored to the specific economic, structural and regulatory conditions of each region/country. 

We seek to understand and build brand attractiveness, relevance, trial, repeat sales and advocacy - and we are happy to work with other agencies, client databases and public domain intelligence to inform and shape multi-mode research solutions.

You will never be treated as just a number or a problem, we work with people we like & respect and on solving the task in hand with full commitment and transparency. 

1. Primary research.
​We deliver ICRs (Insights, Consequences and Recommendations) on all our projects.

2. Secondary Research
Precursive desk research has become an appreciated part of our research solutions. We are Readers at the British Library and enjoy the support of ICG colleagues and a team in India for projects outside of GB.  

3. Friendly Review
A special part of our work is to support via hourly based engagements - a low risk way for end clients and other agencies to quickly have experienced & objective help with strategic input at peak times or when short staffed/overloaded.


I founded Insight Engineers with a Qualitative partner in early 2003. I have enjoyed delivering grounded research answers and strategic insights to client questions in B2B & Consumer target groups for UK and international clients since then with a network of strong partners and increasingly ICG members by referral.

Inquisitive and problem-solving by nature, I value best practice orientation and appreciate models of strategic thinking. My joy is to align the necessary practical details of our research solutions to your bigger picture and business issue. I appreciate other people's skills and viewpoints, asking only for decency and straight-dealing. 

My heart enjoys innovation, communications, user experience and customer/prospect engagement … and my head is always looking to provide an objective and grounded voice into decision-making process.

Some of my client relationships go back over 25 years – if we have worked together, you know I can be trusted to reliably deliver & evolve with you – and that I appreciate the implicit & the explicit, the unsaid & the stated.

I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the BHBIA (Adverse Events), BIG, Esomar, and the ICG.

My wife and I have been blessed with 4 children and now they are away at university/working abroad using the language skills our genes have passed on, I am enjoying being an active Colts cricket coach & player in my spare time.

What sectors do you most often work in?

  • Business to business
  • Pharmaceuticals & Healthcare
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • International
  • Qualitative

What regions within the UK do you cover?

  • London/South East England
  • English Midlands

Which international regions do you cover?

  • Western Europe

Apart from English, which languages do you speak fluently?

  • German

Where are your offices in the UK?

  • London/South East England