Rick Loyd - Change by Numbers



For over 20 years I have led international teams that add value to client and stakeholder relationships in large research agencies in the UK and Australia. As a professional statistician and quantitative research specialist, I use creative thinking, advanced analysis and clear communication to provide clients with insights and recommendations which inform their business decisions and future strategy. Since the start of the year I have been working as an independent research methodologist and statistical analyst for clients in a variety of business areas.



Quantitative Research Methodologist · Broad Sector Experience · Technical Product & Analytical Knowledge · Client Friendly · Training · Coaching · Statistical Software· Segmentation · Data Mining · Multivariate Analysis · Choice Modelling · Thought Leadership · Motivation · Statistics



Founder and Consultant, at Change by Numbers, 2017 –

Global VP R&D, Nielsen, UK (home-based). 2006 – 2016

Pacific Director Measurement Science, ACNielsen (now Nielsen), Sydney, Australia. 2003 – 2006

Added Value Director & Chief Statistician, BMRB Int. (now part of Kantar), London. 1996 – 2002

Principal Researcher, SIA Ltd (now part of ORC), London. 1995 – 1996

​Earlier – public sector

Head of Surveys & Statistical Publications, Defence Analytical Services Agency (DASA), London.

Mathematics & PE Teacher, Farnborough Sixth Form College, Hampshire.

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Online/Mobile

What regions within the UK do you cover?

  • N. Ireland
  • Wales
  • South West England
  • Northern England
  • English Midlands
  • London/South East England
  • Scotland

Which international regions do you cover?

  • Western Europe
  • Australasia
  • India/Pakistan/Bangladesh/Sri Lanka
  • Japan
  • SE Asia
  • India
  • North America