Dean Richardson - Inquisi Research Ltd


Services

Qual (Full service or focus group moderation or recruitment)

Quant (Quick polls or surveys using our bespoke panel of 45,000+ viewers)

Freelance TV research manager capable of fusing client owned BARB viewing data with primary research findings

Secondary research and competitor reviews

Workshop facilitation

 

Speciality

Inquisi specialises in TV research and owns a constantly growing panel of over 45,000 viewers. Over half of these are new to research thanks to extensive media coverage attracting non-typical respondents.

Whether you’re looking to outsource a full qual or quant project, just need an experienced moderator, recruiter or freelance TV research manager to help out with your BARB TV viewing data, company founder Dean Richardson would love to help.

Whilst TV is our speciality, Dean also has over 5 years of insight experience across most other sectors gained at integrated marketing agency TEQUILA. 75% of our under-researched panel have asked to also hear about non TV research so please feel free to get in touch with non TV related briefs too.

Background

Founder of Inquisi, Dean has over thirteen years strategic insight experience gained both client and agency side as both a practitioner and commisioner of qual, quant and secondary research.  Actively involved in research and insight from all angles, Dean completely understands what everyone needs to get out of a project.

Graduating with a first class honours in Advertising and Marketing Communications at Bournemouth University, Dean's dissertation on rebranding TV channels earned a distinction. It was perhaps an early indicator he would later specialise in TV research and take an active role in rebranding channels himself!

Dean began his career by spending five years agency side at TEQUILA part of the worldwide Omnicom advertising group. In intelligence, he gained invaluable cross sector insight experience and pro actively devised and organised quarterly ‘Binge Thinking’ sessions, allowing the agency and clients to come together to hear the latest social trends, creative and media ideas across all sectors. Dean then took on strategic planning responsibilities for Gala Bingo/Casino, Eon and new business pitches. Moderating groups and hanging out in bingo halls and casinos across the country, Dean ensured a true consumer understanding was at the heart of creative briefings.

Dean then spent over five years at multichannel network UKTV where, as a Research and Insight Manager, he interrogated BARB data on a daily basis and managed in-house and commissioned research for seven of the network’s channels across pay and free. Dean devised and led comprehensive programmes of in-house research to launch the hugely successful Drama channel, helped rebrand Yesterday to increase appeal without alienating the core audience and broadened Really's content to capitalise on its introduction to freeview whilst ensuring the commercial team were armed with the strongest statistics for various platform negotiations.

Refreshed after a 7 month break in Spain, funded by a lucrative foray into the animal onesie business, Dean returned to set up Inquisi. A back to basics TV research agency that simply focuses on the power of finding the right viewers to answer the right questions.


What sectors do you most often work in?

  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Recruitment and Fieldwork
  • Quantitative

What regions within the UK do you cover?

  • South West England
  • Wales
  • Scotland
  • Northern England
  • English Midlands
  • London/South East England

Where are your offices in the UK?

  • London/South East England