Spencer Fox - Tovera Consulting


Tovera is a corporate brand and reputation consultancy.

We provide research, analysis and advice to companies seeking to define, build and protect corporate brand and reputation.

We use a research framework that brings together leading thinking from the fields of both corporate reputation and corporate brand management.

The managing partners at Tovera are both members of the MRS and are both highly experienced Qualitative and Quantitative reseachers, planners and advisers.


Reputation research, planning and strategy.

Corporate Brand research, proposition development, positioning and strategy

Qualitative and Quantitative research

Synthesis and analysis of multiple research and information sources. Insight development and planning.

Strategic advice


I have spent my entire career in Advertising, Branding and Reputation Management.

First working at major advertising agencies such as J. Walter Thompson and TMP Worldwide and latterly at specialist consultancies such as Reputation Institute and Tovera.

Throughout my career I have worked with data. I learned how to question, analyse and use data to reveal the critcial insight that enables companies to define unique, relevant brand propositions and credible, sustainable reputations.

My entire focus is on using research to reveal insight that builds and protects corporate brands and reputations.

What sectors do you most often work in?

  • Business to business
  • Pharmaceuticals & Healthcare
  • Financial
  • Retail
  • Utilities
  • Industrial, manufacturing & logistics
  • Advertising & Media
  • FMCG
  • Automotive
  • IT (inc Ecommerce)

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Data Processing & Reporting

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • Wales
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • Eastern Europe
  • North America
  • Scandinavia

Where are your offices in the UK?

  • London/South East England