Fabienne Moquet - Moquet Chatenier Research


Services

Qualitative Research Consultant

International expertise

French and English Moderation

Speciality

15+ years international market research experience spent both in qualitative agency and client side

Key strengths

- Proven ability to deliver actionable and meaningful insights

- Converting consumer insights into new product mix (from insight generation to advertising)

- Expert in global brand strategy and advertising

- Understand both clients and research need

- Strategic, conceptual thinking

 

Responsable for all aspects of the project: recruitment, local agency brief, questionnaire/discussion guide design, moderation, analysis and reporting

​Unilever accredited 

 

Project experience

Ideation, NPD, Concept, Packaging, Comms development, Brand development

 

 

Background

Fabienne started her career as a qualitative researcher at Research International in Paris working on major FMCG and Pharmaceutical clients. She then joined DRSM in London, conducting International qualitative research with a strong focus on advertising research for clients such as Unilever, GSK, IDV and Kimberley Clark. She left DRSM after 4 years as an Associate Director to work for Unilever. She spent the next 14 years at Unilever working on various categories in Personal Care, Home Care and Food. During her last 3 years at Unilever, Fabienne was Senior Global CMI Manager for Knorr brand, responsible for the brand research program from Insight generation to advertising across 14 countries worldwide.

Since 2013, she is an International free-lance qualitative researcher and brand consultant working with a number of research agencies, from large multinationals to small boutiques for short missions or longer term contracts as well as her own direct clients. 


What sectors do you most often work in?

  • Advertising & Media
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Online/Mobile
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Scandinavia
  • SE Asia
  • Japan
  • China
  • Central/South America
  • North America
  • Africa
  • Eastern Europe
  • India

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • London/South East England