Helen Roberts - XV Insight


Services

Consultancy services for clients and agencies:

- Insight programme review and evaluation

- Development of research briefs & proposal preparation

- Project set-up & on-going project management

- Analysis & insight including integration of multiple data sources

- Action-focused outputs including reports, presentations and workshop facilitation

Speciality

Embedding insight across diverse stakeholders, though provision of prioritised action-driven analysis.

Sector experience: travel & tourism, retail, transport, automotive, consumer goods.

Primary project types: customer experience, satisfaction & loyalty, purchase decsion journeys, brand tracking, shopper insight, market trends, concept development and product strategy

Background

Over 25 years of research and insight experience, mainly with agencies; MIL Motoring Research, NOP Automotive, NOP World and GfK.

Main focus area is customer satisfaction and loyalty research. Experience includes setting-up and leading UK and International programmes for 5 of the world's leading automotive manufacturers, lleading the NOP World European Customer Management Centre of Excellence, developing innovative solutions for capturing shopper feedback for UK and global retailers, managing international programmes for shopping centres and a leading coffee shop.

Beyond customer satisfaction and loyalty research I have particular interests in the evolving shopper decision journeys oinline and offline, consumer and market trends, product strategy and brand research.  My priorities are always to ensure the best method is used to provide the most actionable insight and to work with clients to ensure prioritised action plans are established.

As well as research skills I am an experienced business manager and developer, leading diverse teams and coaching/mentoring staff whilst ensuring budgets are acheived and projects are run cost-effectively.


What sectors do you most often work in?

  • Entertainment, leisure & travel
  • Retail
  • Automotive
  • Consumer durables

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • International
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Wales
  • Scotland
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • Middle East
  • Eastern Europe
  • North America
  • Scandinavia
  • China
  • Japan
  • Australasia

Where are your offices in the UK?

  • English Midlands