I am an experienced academic, marketing practitioner and market researcher. To date I have overseen 100+ market research projects from start to finish. I have taught across a range of marketing topics form Digital Marketing to Market Research. I have also set up and ran a successful online gourmet food business. I have wide ranging transferable skills gained over the years from my professional, academic and entrepreneurial endeavours. I am bilingual in Turkish and English.
My Specialisms include:
- Consumer Behaviour
- Mobile Commerce
- Digital Marketing
- Quant Studies (including SPSS)
- Qual Studies (including online & offline ethnography)