Over 30 years' experience as a qualitative researcher conducting and coordinating research in the UK and internationally, across sectors including FMCG, Alcoholic Beverages, and Automotive employing a range of methodologies, including focus groups, depth interviews, online communities and accompanied consumer engagement.
I am a Unilever accredited Research Lead and Moderator.
I work on a freelance ad hoc project basis and am flexible in terms of involvement, leading entire projects or just providing help where needed for example, moderation, analysis and report writing.
I have worked as an independent researcher for much of my career but I have also held directorships at Spinach, Firefly Millward Brown and Opinion Leader Research.
What sectors do you most often work in?
- Advertising & Media
What are the main types of research/research specialisms you conduct most often?
Where are your offices in the UK?
- London/South East England