Benjamin Coopman - Ben Coopman Ltd


I am a full service qualitative researcher. Services include:

  • Project management
  • Proposal writing
  • Moderating (focus groups, friendship groups, depth interviews, telephone interviews)
  • Analysis
  • Debriefs and presentation

I am also happy to run quantitative projects.


I specialise in developing creative communications and working with youth audiences. I work across sectors, with particular experience in media, fashion and technolgoy. I love working on international projects, and my job has taken me all around the world. Most recently, I have worked in the US, Australia, Singapore, Brazil and Romania.


I graduated from Oxford University, where I studied Classics & English. I learned the ropes of qualitative and quantitative research at the media-focused boutique research agency, MTM London. I then joined the ad agency McCann Erickson, working on thought leadership projects and identifying insights which formed the basis of client pitches. I went freelance in 2015, and have worked for a variety of clients across the world.

What sectors do you most often work in?

  • Advertising & Media
  • Entertainment, leisure & travel
  • Children & Youth
  • Minorities
  • Retail
  • FMCG
  • Automotive
  • IT (inc Ecommerce)
  • Government, social research, education

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Ethnography
  • Workshop facilitation

What regions within the UK do you cover?

  • N. Ireland
  • Scotland
  • Wales
  • South West England
  • Northern England
  • English Midlands
  • London/South East England

Which international regions do you cover?

  • Central/South America
  • Scandinavia
  • Australasia
  • SE Asia
  • Eastern Europe
  • Western Europe
  • Japan
  • China
  • Middle East
  • India/Pakistan/Bangladesh/Sri Lanka
  • India
  • Africa
  • North America
  • Finland

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • London/South East England