Alice Banfield - Alice Banfield Research


I’m a Senior Researcher with 13 years’ experience in consumer and business research. I work with both researchers and organisations to help them get closer to what people think, feel and do in relation to a particular topic, product or service.

I offer a full agency service from set up to debrief, or just one element of the research process e.g. moderation

  • Design and facilitate a host of approaches
    • trends and competitor analysis
    • consumer and b2b interviews and group discussions
    • ‘in the moment’ mobile and online communities
    • immersion and ethnography
    • ideation and concept development workshops
  • Support and advise clients to make business decisions through insight
  • Work with multidisciplinary teams to develop new concepts or refine existing ones

I also mentor, coach and train others to develop and achieve their goals in the research industry and am currently completing a part time PGCE to teach post 16/adults.



I specialise in supporting organisations with product development, improving customer experience and developing engaging communications. 


 I am a senior qualitative specialist with thirteen years’ experience managing consumer and b2b mixed method research with a range of clients in retail, travel, technology, telecommunications, financial and utilities.

What sectors do you most often work in?

  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Retail
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • Online/Mobile
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • South West England
  • English Midlands

Which international regions do you cover?

  • North America
  • Western Europe
  • Eastern Europe

Where are your offices in the UK?

  • London/South East England