Emil Brune - African Grey


African Grey is focused on building brands across Africa in challenging and often difficult circumstances. We provide great implications from our research to drive consumer understanding - generating insights, ideas for innovation and relevant brand activation. 

Our broad market and category exposure means that any project benefits from our accumulated knowledge, experience and perspective. We don't just listen to consumers: we get as close to the reality of their worlds and how they use and buy brands. We know the importance of culture, context and common sense to grow brands in Africa. 

The client feedback about African Grey is that our product is creative, innovative, high quality and delivered quickly. One example:

"African Grey are flexible in their approach and provide outputs with deep cultural insights for brand connections and follow through with strong recommendations" - Danone



Emil Brune
Emil has lived, worked and travelled across the African continent for the majority of his life. He began his career in advertising before spending 14 years with Diageo in local (South Africa), regional (Africa) and global Insight roles (Baileys GBT and Global Market Planning). After leaving Diageo, Emil took a brief sabbatical to complete London Business School’s Sloan MSc degree in Leadership and Strategy - and has been consulting ever since.

Paul Laker
Paul started out at Unilever before joining Inmarsat. His interest in consumer marketing led him to join Research International then Fathom before setting up his own qualitative business. During this time has connected with affluent company directors in VI in Lagos, emerging upper middle class executives in urban Nairobi, lower middle class drivers in the Talian Sefer area of Addis and with struggling farmers in Tamale northern Ghana.

Nic Long
After starting out in advertising, Nic moved to MBL, a specialist international qualitative research agency. His then boss, Mary Goodyear, believed that the way to develop talent was to send the researcher out to West Africa, on the grounds that he would question all his cultural assumptions afterwards and the continent would get into his blood. She was right and so began many years of fascinating, sometimes maddening work in Sub-Saharan Africa.

What sectors do you most often work in?

  • FMCG
  • Business to business

What are the main types of research/research specialisms you conduct most often?

  • International
  • Qualitative
  • Quantitative
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Africa

Where are your offices in the UK?

  • London/South East England