Julian Watson - Sketch Insight & Consulting Limited



Balanced experience in client-side and agency positions covering the following projects:

  • Customer first strategic planning
  • Attitudinal and behavioural segmentations
  • Choice modelling
  • Customer journey optimisation – physical and digital journeys
  • Data mining to unearth hidden opportunities
  • Translating complex data sets into prioritised and actionable business opportunities
  • Insight visualisation and storytelling
  • Refreshing continuous data sources (e.g. advertising/customer satisfaction trackers) to be more relevant, actionable and engaging
  • Consumer immersions
  • Online consumer communities
  • Ideation workshops
  • Concept development and testing
  • Product testing


Retail Market Research - FMCG, Fashion and Food.

Insight capability training and workshop faciliation

Quant tracking

Data visualisation


Julian has over 15 years experience in insight management on both the client and agency side. He started his career as a quantitative specialist with customer satisfaction experts J.D. Power & Associates and then moved into retail insight roles within Kantar and Tesco.  Julian has International experience having managed the YUM! accounts for Australia and New Zealand whilst working for insight consultants The Leading Edge.  More recently he has been a lead manager within the Business Strategy & Insight team of McDonald’s UK, helping to drive 43 quarters of consecutive growth.

Julian has provided fresh insight and strategic support for client side and agency teams across multiple categories.



Pizza Hut




The Leading Edge

J.D. Power & Associates

What sectors do you most often work in?

  • Retail
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Workshop facilitation
  • Quantitative

What regions within the UK do you cover?

  • English Midlands
  • Northern England
  • London/South East England
  • South West England
  • Scotland
  • Wales
  • N. Ireland

Which international regions do you cover?

  • China
  • India
  • Scandinavia
  • SE Asia
  • Japan
  • Middle East
  • Africa
  • Central/South America
  • India/Pakistan/Bangladesh/Sri Lanka
  • Australasia
  • Western Europe
  • Eastern Europe
  • North America
  • Finland

Where are your offices in the UK?

  • London/South East England