James Tattersfield - Polar Insight


Hi I'm James and I run Polar Insight, a global qualitative research agency.

Polar helps clients through a number of services that can be split into two categories:

1. 'Looking & Listening'

  • Desk Research & Insight Reporting
  • Focus groups
  • Interviews
  • Stakeholder Mapping
  • Data Analysis and Visualisation
  • Social Media Analysis

2. 'Learning & Improving'

  • Product Discovery
  • Online Report Development
  • User Research & Testing
  • Monitoring & Evaluation


Polar specialises in rapid turnaround projects that require quick results.

If we're unable to deliver a project on our own, we'll engage and manage freelance talent through our international support network, ResearchOS.

This enables us to keep our business lean and agile, saving you money.

We're passionate about purposeful projects with brands, government and the third sector and have experience delivering projects across all three.




Polar Insight is owned and operated by James Tattersfield and supported by a world class group of client-side and agency-side advisors.

James has a background in international research and strategic communication with a focus on youth audiences.

Before setting up Polar, he was Managing Partner of Miroma Venture's creative agency, TwelveA.M. and Head of Strategy at Latimer Group where he ran international research projects for brands, broadcasters and governments.

What sectors do you most often work in?

  • Business to business
  • Advertising & Media
  • Government, social research, education
  • Charities & Not-for-profit
  • Children & Youth

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Recruitment and Fieldwork
  • Online/Mobile

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Wales
  • Scotland

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • Central/South America
  • North America
  • Middle East
  • Eastern Europe
  • India/Pakistan/Bangladesh/Sri Lanka
  • Africa
  • Finland

Where are your offices in the UK?

  • London/South East England