Bonamy Waddell - Bon Insight


People often feel overwhelmed by their data - be it customer databases or sales figures, survey responses or memberships. As a business leader, marketing & communications director or HR expert - you will have good gut-instinct on what's working or not, but need evidence-based insights to support that. You're probably sitting on a goldmine of internal data but lack the time, skills or resource to know what to do with it. Whether your audience is internal or external, you still need to support your campaign with compelling evidence. So be it to deliver a new business development or talent strategy, to target new customers – the answers can often be found in your existing, proprietary data.

That's where I come in! I work out the real story that these numbers are telling – and deliver an impartial narrative. This frees your time to focus on what you do best, and build your business.


    • Deliver targeted, effective marketing campaigns to the right audiences and increase your clients
    • Increase sales and attract new attendees to your next conference or event
    • Ensure consistency of brand language across all marketing campaigns
    • Extract actionable insights from your surveys
    • Improve your new business strategy & pitch process by really knowing your conversion rates and performance
    • Get ahead of the competition by understanding their tone-of-voice, services and influencers to differentiate your own offer
    • Grow your client base by targeting the right audiences and sectors


    I’m the Director of Bon Insight, bringing 20 years’ experience to help companies tell stories about their numbers. My expertise in marketing and in data analysis means I understand numbers as well as the need to tell a compelling story. I deliver impartial, evidence-based insights on your numbers by taking your data, playing with it, finding patterns and delivering the real truth behind them. I'm not a data geek, I'm not a data scientist - I'm a marketing person who loves numbers and can explain them in a way that engages.

    What sectors do you most often work in?

    • Advertising & Media
    • Charities & Not-for-profit
    • Government, social research, education
    • Financial
    • Entertainment, leisure & travel

    What are the main types of research/research specialisms you conduct most often?

    • Quantitative
    • Data Processing & Reporting
    • Secondary Research (data mining, desk research, web analysis)

    What regions within the UK do you cover?

    • London/South East England
    • English Midlands
    • Northern England
    • South West England
    • N. Ireland
    • Scotland
    • Wales

    Apart from English, which languages do you speak fluently?

    • French

    Where are your offices in the UK?

    • London/South East England