Samantha Blakeman - Chapel Lane


Chapel Lane provides research and business solutions to agencies and small businesses, working across the food & drink, education, leisure and charity sectors for the last 5 years.



With over 19 years experience working in various insight and research roles I have gained valuable expertise in building strong and actionable consumer, customer, category and market understanding. I have developed a strong understanding of innovation, from concept generation through to product launch, with a perspective gained from working on both the brand development and research.

My enthusiasm for research and Insight comes from a desire to deliver simple actionable solutions that are aligned to business performance. I have experience in a wealth of methodologies and bring strong analytical and interpretation skills.

I am an Associate member of the Market Research Society and a certified practitioner of Neuro-Linguistic Programming. 

What sectors do you most often work in?

  • FMCG
  • Entertainment, leisure & travel
  • Charities & Not-for-profit
  • Children & Youth
  • Pharmaceuticals & Healthcare
  • Government, social research, education

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Data Processing & Reporting
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation

Where are your offices in the UK?

  • English Midlands