Alison Bull - Tandem Research


I deliver research programmes that are designed around business needs. 

My way of working means a simple, straightforward approach to understanding what is important. Here are some example service delivery areas: 

Employee Engagement

Customer Experience

Communications Effectiveness

Consumer Insights

Brand Strategy

Shopper Insight & Segmentation

Proposition Development


I aim to bridge the gap between the big agency offering and a permanent employee.

By working with Tandem you get Director level expertise, acting as the eyes and ears of an in-house researcher but with the fresh perspective of an external agency, all without the cost and commitment of permanent staff.

A Tandem Partnership is about:

Director-led inputs

Dynamic Thinking

Flexibile Working

Integrated Partnerships

Affordable Approaches

Strategic Outputs


15 years of agency and client side experience means I understand the challenges from both sides of the fence.

Guess work no longer needs to be how you find your answers. I pride myself on providing commercially actionable, strategic solutions to business challenges that will enable your business to grow and prosper. 

What sectors do you most often work in?

  • Business to business
  • Retail
  • Advertising & Media
  • Financial
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Data Processing & Reporting

What regions within the UK do you cover?

  • English Midlands
  • Northern England
  • London/South East England
  • South West England
  • Wales
  • Scotland

Which international regions do you cover?

  • Western Europe
  • North America

Where are your offices in the UK?

  • English Midlands