Nick Bonney - Deep Blue Thinking


An experienced insight leader having lead client-side Insight teams for nearly 20 years, working both in the UK and globally for Orange and then back in the UK for M&S, EE and The National Lottery. Having led ABA Research as MD, I set up Deep Blue Thinking to work more closely with clients, using my experience working that side of the fence. 

All too often, agencies believe their job stops at the debrief. By understanding how Insight teams fit within the corporate world, I help businesses get more from their research spend by:-

- working alongside teams to help embed the findings and drive action

- experience of fusing research data with with transactional and behavioural data

- training and coaching clientside teams to help them tell better stories to inspire change

But don't be mislead - my client-side background doesn't mean I don't like getting my hands dirty! I started out agency side with NOP, RDSi and Maritz and have built up a strong network of technology partners to help deliver insight in creative ways.

What sectors do you most often work in?

  • IT (inc Ecommerce)
  • Advertising & Media
  • Retail
  • Entertainment, leisure & travel
  • Business to business
  • Children & Youth
  • Consumer durables

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Workshop facilitation
  • Secondary Research (data mining, desk research, web analysis)
  • Qualitative
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • South West England
  • Northern England
  • Scotland
  • Wales
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • North America
  • Scandinavia
  • Australasia
  • SE Asia
  • Eastern Europe

Where are your offices in the UK?

  • London/South East England