Robert Quayle - RQQR


Full range of qualitative research services from proposal writing, recruitment (through recognised recruitment agencies) through fieldwork both F2F and digital / telephone to analysis and reporting. Knowledge of the Automotive sector gained working principally through larger market research agencies both in the UK and overseas as an outside qualitative consultant on studies for companies such as JLR, VW Group, Daimler Chrysler and Nissan Renault. 

Also work across other sectors, notably Finance, B2B, Media and Social

Comfortable with and skilled at deploying the full range of the qualitative researcher's toolbox developed over more than 30 years in the business. 


Main speciality is the Automotive sector; ranging across Target Customer work through product clinics, early buyers studies etc. Have also helped OEMs understand issues across the C(onnected) A(utonomous) S(haring) E(lectric) spectrum now so crucial to the future of mobility. 

Have also worked across peripherals such as tyres, oil, brakes and so on within the sector


Early career spent in advertising agencies using qualitative research to aid both account and media planning. also worked within large and smaller boutique agencies.

Personable, flexible and versatile, can work well with a range of clients and research audiences

What sectors do you most often work in?

  • Automotive
  • Business to business
  • Financial
  • Government, social research, education
  • Grey market
  • Advertising & Media
  • Consumer durables

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Ethnography
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Middle East
  • North America
  • China
  • Scandinavia
  • Eastern Europe

Where are your offices in the UK?

  • London/South East England