Felicia Schwartz - China Insight


Background

Strategist ( Ogilvy , Dentsu ) with 14 years China experience ; I have worked widely across consumer goods (Nestle , Kraft Foods , Kimberly Clark ) as well as retail , luxury and technology. My specialty is cultural consumer insights and I regularly conduct research in China and with Chinese consumers in the UK . 

Fluent in ; Mandarin Chinese , English , French , German . 


What sectors do you most often work in?

  • FMCG
  • Children & Youth
  • Retail
  • Advertising & Media
  • Automotive
  • Entertainment, leisure & travel
  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • International
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Workshop facilitation

Which international regions do you cover?

  • China
  • Western Europe

Apart from English, which languages do you speak fluently?

  • Mandarin
  • French
  • German

Where are your offices in the UK?

  • London/South East England

Where are your offices outside the UK?

  • China