Cheryl Anderson - Flourish


Providing all aspects of qualitative research and project management...with a flourish!

I offer proposal writing/ research design, project management, discussion guide writing, moderation, analysis, reporting and presenting. I'm adaptive to the needs of your project: whether you need just a night or two of moderation, a specialist project consultant to help find strategic and actionable insights or managing projects through the full life-cycle of pitch to presentation.

As an experienced researcher, I offer both strategic thinking and creativity and am great at client management and presenting findings to a wide range of stakeholders.


I have particular expertise in kids, youth and families research, charities and social enterprises and museums and galleries. 


I have 15 years experience in qualitative research and have worked across a broad range of consumer and B2B brands, spanning the sectors of FMCG, Media, Health and Personal Care, Finance, Government and the third sector. I have extensive experience in NPD and innovation, brand positioning, comms development, UX and customer journeys, design research and deep consumer understanding.  

What sectors do you most often work in?

  • Charities & Not-for-profit
  • Children & Youth
  • Government, social research, education
  • Advertising & Media
  • FMCG
  • Retail
  • Financial
  • Business to business
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Secondary Research (data mining, desk research, web analysis)
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • Northern England
  • English Midlands
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Eastern Europe
  • North America
  • Central/South America
  • China
  • SE Asia
  • Australasia

Where are your offices in the UK?

  • Northern England