Tina Newport


Background

Highly experienced strategic marketer, with entrepreneurial flair, and an expertise in using innovative research technologies to build customer-centric strategies.  With a desire to always understand the bigger picture, delivers actionable project results that help drive strategy, messaging, product development and media planning. Has a background in qualitative/ethnographic and quantitative/data research, understanding the need to use traditional research techniques combined with other real-time techniques that more effectively uncover consumer feelings and needs, and also to incorporate other data sources, such as social media, into research project plans/strategic decisions. Has worked on both the client and agency side, working with global colleagues and on projects across the globe.

Previous experience includes UK and US agencies, 13 years at Nokia working on international projects starting in research moving into strategic roles, have launched a mobile research start-up, and worked closely with innovative research technologies. 


What sectors do you most often work in?

  • IT (inc Ecommerce)
  • Business to business
  • Retail
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • Scotland
  • N. Ireland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America
  • Finland
  • Eastern Europe

Where are your offices in the UK?

  • London/South East England