Paloma Diaz Zeeuwen - Laciudad.


Senior Research Consultant. Moderator and analyst. More than 18 years of experience in Qualitative, Ethnographic and Participative Metodologies.


Finding the real connection between insights and action. User Experience and Expectations understanding from real Human Connection in sessions.


Sociologist. Human Observer. Passionate about people, society, social movements and trends.

What sectors do you most often work in?

  • Consumer durables
  • IT (inc Ecommerce)
  • Automotive
  • Entertainment, leisure & travel
  • Retail
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • International
  • Online/Mobile
  • Video/audio services

Which international regions do you cover?

  • Western Europe

Apart from English, which languages do you speak fluently?

  • Spanish

Where are your offices outside the UK?

  • Spain