Catherine Horner - Wood for the Trees


Wood for the Trees offers strategic qualitative research and consultancy with highly experienced consultants.   I treat every project as a new challenge, with analytical and creative thinking from brief, throughout the project. 

Having spent several years as an advertising planner, I particularly love brand strategy and communications briefs. I have in-depth understanding of how communication works, and am able to pull apart different elements of communication to ensure that there is clarity on how it is working on a strategic level vs. an executional one.

In recent years, i have also enjoyed many projects developing employee brands driving brand success from the inside out through research into employee engagement and experience.

I'm a great communicator and collaborator and most important of all, I love what i do.

What sectors do you most often work in?

  • Advertising & Media
  • Entertainment, leisure & travel
  • FMCG
  • Financial
  • Pharmaceuticals & Healthcare
  • Retail
  • Business to business
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • Online/Mobile
  • Workshop facilitation

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Eastern Europe
  • North America
  • Scandinavia

Apart from English, which languages do you speak fluently?

  • French
  • German

Where are your offices in the UK?

  • London/South East England