Matt King - The Opinion Company


New technologies to capture feedback right at the point of the brand experience. 

Online communities for deeper insights over much longer periods of time.

Access to more than a hundred international respondent panels and sources.

A worldwide fieldwork team for personally engaging with consumers.

Real insight, solutions and ideas beyond just collecting data.


Collecting consumer feedback at all touchpoints where customers engage with the brand.

Using probably the biggest toolkit in the industry to capture opinions wherever and whenever people want to share them.

Creating insights that help our clients close gaps between customer expectations and experience. 


Agency-side: GfK, TNS, Research International, Synovate

Client-side: SKY, Telefonica O2, Waitrose, Samsung

Client projects: McArthurGlen, Neinver, Canary Wharf, HTC, CAMRA, Expedia, First Rate, Capital Partners, McDonalds

What sectors do you most often work in?

  • Retail
  • IT (inc Ecommerce)
  • Advertising & Media
  • Consumer durables
  • FMCG
  • Business to business
  • Automotive
  • Utilities
  • Financial
  • Entertainment, leisure & travel

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Data Processing & Reporting
  • International
  • Mystery shopping
  • Recruitment and Fieldwork
  • Specialist techniques
  • Online/Mobile

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • Eastern Europe
  • North America
  • China
  • SE Asia
  • Scandinavia
  • Finland
  • Middle East
  • Japan

Apart from English, which languages do you speak fluently?

  • Polish

Where are your offices in the UK?

  • London/South East England

Where are your offices outside the UK?

  • Italy
  • Eastern Europe