Keith Meadows - Health Outcomes Insights Ltd


Health Outcomes Insights supports academia,life science researchers, healthcare agencies and pharmaceutical companies across a range of conditions including diabetes, get targeted answers to patient behaviour whenever health outcomes are part of your programme.


Health survey questionnaire design and evaluation

Clinical outcomes assessment

Patient reported outcomes

Questionnaire gamification

Behavioural economics



With over 30 years experience in health-related research, I have conducted research across Europe including, the development and evaluation of health outcome assessment measures, survey design and cross-cultural research. I am also the author of the Diabetes Health Profile which is a patient self-completion questionnaire which assesses the impact on patients quality of life as a result of living with diabetes. 

I have held a number of academic posts including, Visiting Lecturer, City University and Senior Lecturer, University of Hull, where as a member of a European funded research project I was responsible for the harmonisation of the cross-cultural equivalence of a survey questionnaire.

Prior to setting up my own consultancy, I was Associate Director for the North East London Consortium for Research and Development (NELCRAD) where I was responsible for the strategic development of primary care research, capacity building and programme development. 

I have published widely on a range of research topics with a particular focus on patient reported outcomes and survey questionnaire design. I am a member of the Health Outcome Measures Development Team, Oxford University Innovation, as well as  a Certified Member of the Market Research Society.


What sectors do you most often work in?

  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • International
  • Workshop facilitation
  • Specialist techniques

What regions within the UK do you cover?

  • Northern England
  • English Midlands
  • London/South East England
  • South West England
  • Wales

Which international regions do you cover?

  • Western Europe
  • Scandinavia
  • Finland

Where are your offices in the UK?

  • English Midlands