Ann Gornall - Bright Sparks Research


Services

Are you in need of someone to design, manage and implement market research projects? Are you short on time and resources? Ann can provide you with an additional resource when needed. Below is a list of some of the services Ann can provide:

  • Moderate focus group discussions

  • Design and implement questionnaires

  • Create research programmes

  • Write research briefs

  • Manage and commission agencies

  • Design a research project to address a business need

  • Design a questionnaire/topic guide

  • Moderate focus group discussions

  • Set up a research function

  • Support the fieldwork process

  • Analyse research data

  • Produced detailed and actionable reports/debriefs: story telling

Speciality

I have a broad cross section of research expertise, (over 20 years) having worked Client, (Public and Private sector) and Agency side as well as running a research agency for 10 years. This expertise includes managing fieldwork teams, designing and implementing research programs, data processing setup and analysis including coding and undertaking qualitative and quantitative fieldwork. 

I can undertake a range of qualitative and quantitative services. I enjoy a challenge and like working with a cross section of people.

I have specifically worked in the following sectors: Further and Higher Education, Business to Business, Retail, Media, Drinks and Social Research (shortlisted for the MRS award for Social Research). With an area of expertise of working with Hard to Reach Groups of people (Minorities) and Older residents.    

I believe my success has come about through working closely with clients to understand their business and research needs in detail. I am friendly, creative and approachable.

Background

I have over twenty years experience of working in and for the research industry. I have a Marketing and Business Strategy background and have been employed by a number of Agencies and Companies, (in their Marketing Departments) over the years including: RS Components, Cott Beverages, Sheffield Hallam University and Keydata Group, (Osiris). I belive I can bring my research and business development expertise to any project, big or small, adding value and enhancing your team. 

Previous Clients have included:

Cranfield University ● Games Workshop ● The University of Hertfordshire ● The BBC ● Bradford Council ● City College Coventry ● North Nottinghamshire Learning Partnership ● The University of Wolverhampton ●  Sheffield Hallam University ● Lativio ● Bournston Developments ● Central Trains ● Mansfield District Council ● Nottinghamshire County Council ● Nottingham City Council ● Charnwood Borough Council ● Derbyshire County Council ● NHS Innovation Hubs ● Touchstone Housing Association ● The Imperial War Museum ● The National Maritime Museum ● Chelmer Housing Partnership ● Lincoln Central Library Service ● Rotherham Supporting People ● Liverpool John Moores University ● American Express ● Boots Opticians 

I have kept abreast of the industry attending training, conferences, seminars, reading relevant material and by following the MRS Code of Conduct. 


What sectors do you most often work in?

  • Business to business
  • Government, social research, education
  • Grey market
  • Children & Youth
  • Financial
  • Entertainment, leisure & travel
  • Advertising & Media
  • Pharmaceuticals & Healthcare
  • Minorities
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Data Processing & Reporting
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • English Midlands
  • London/South East England
  • Northern England

Which international regions do you cover?

  • Western Europe

Where are your offices in the UK?

  • English Midlands