Laura Lyon - Laura Lyon Market Research


Quantiative and qualitative market researcher.


Specialist in uncovering market and consumer insights to provide contextual understanding of trends and behaviours.

Experienced at conveying information in interesting, creative, concise and persuasive ways, so it is engaging, digestible and actionable.


I have over a decade of client-side and agency side experience of ensuring qualitative and quantitative market research, trends and insights underpin strategic and creative development for major brands including BBC Worldwide, The Guardian, Channel 4 and Merlin Entertainments.

Studied Geography at Durham University and Freelance Journalism and Feature Writing at London School of Journalism.

What sectors do you most often work in?

  • Charities & Not-for-profit
  • Entertainment, leisure & travel
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Online/Mobile
  • Secondary Research (data mining, desk research, web analysis)

What regions within the UK do you cover?

  • Northern England

Which international regions do you cover?

  • Western Europe
  • India
  • Scandinavia
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Africa
  • Middle East
  • Eastern Europe
  • Finland

Where are your offices in the UK?

  • Northern England