John Jones - Fabric Insight Ltd


A focus on qualitative approaches but comfortable using techniques from all research disciplines to build bespoke solutions to specific research challenges.


Qualitative Research - Focus Groups, Depths and Ethnography
Creative & Advertising Development
Workshops, Brainstorms and Breakthrough sessions
Customer Journeys
Brand Positioning and Proposition Development 
Creative Strategy and Campaign Planning 





I am a Psychology graduate with a MA in Marketing and over 25 years’ experience working in a range of categories.

I have worked client-side for the BBC, ITV, Sky and Levi Strauss Europe, and agency side for the Added Value Company, Informer Youth Research, St Lukes Advertising, The Blinc Partnership and Red Bee Media.

I bring sound brand thinking and strategic rigour to my work, always underpinned by consumer understanding and insight and an understanding of client needs and the client world.


What sectors do you most often work in?

  • Advertising & Media
  • FMCG
  • Retail
  • Entertainment, leisure & travel
  • Automotive

What are the main types of research/research specialisms you conduct most often?

  • Qualitative

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America
  • India
  • Australasia
  • Scandinavia

Where are your offices in the UK?

  • London/South East England