Aura Popa - The Statistical Company


Always passionate about numbers and quantitative methods, I have a BA in Statistics - Economic Forecasting, a MPhil in Statistics -Econometrics and I am a Chartered Statistician of the Royal Statistical Society.

Through my last 10 years of experience in Analytics Market Research, I offered bespoke data driven solutions to research problems, making complicated techniques simple and easy to understand, cutting through the jargon to focus on helping companies and brands take difficult decisions.

I have experience in trackers and ad-hoc projects, working in specific industries such as FMCG, Entertainment (adults and children data), Pharmaceutical, Finance.

I wrote several articles and co-authored a book on the effects of Brain Drain and Remittances of Immigration.


  • Data Quality, Validation and Cleaning
  • Data Processing and  Reporting
  • Data Vizualization (Infographics)
  • TURF Analysis
  • Brand Mapping
  • Key Drivers Analysis
  • Customer Segmentation
  • Predictive Analytics
  • Text Analytics
  • Data Reduction
  • Decision Trees
  • Price Modeling (Price Sensitivity - Van Westendorp)
  • RFM Analysis
  • Multichoice Discrete Models (i.e. MaxDiff, Conjoint)
  • Propensity Score Analysis
  • Spatial Statistics
  • Analytics training for researchers (IBM SPSS, R, Survey Reporter, Excel, Statistics)
  • Dashboards (offline, online)

What sectors do you most often work in?

  • Entertainment, leisure & travel
  • Advertising & Media
  • Pharmaceuticals & Healthcare
  • IT (inc Ecommerce)
  • Government, social research, education
  • FMCG
  • Financial
  • Children & Youth
  • Charities & Not-for-profit
  • Business to business
  • Agriculture Veterinary & Environment
  • Automotive
  • Retail
  • Utilities
  • Minorities

What are the main types of research/research specialisms you conduct most often?

  • Specialist techniques
  • Data Processing & Reporting
  • Quantitative
  • Business services for market researchers

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • South West England
  • Northern England
  • Wales
  • Scotland
  • N. Ireland

Which international regions do you cover?

  • Western Europe
  • China
  • India
  • SE Asia
  • Australasia
  • Japan
  • Central/South America
  • Africa
  • Middle East
  • North America
  • Finland
  • Scandinavia
  • Eastern Europe
  • India/Pakistan/Bangladesh/Sri Lanka

Apart from English, which languages do you speak fluently?

  • Spanish
  • French

Where are your offices in the UK?

  • London/South East England