Sally Loughlin - Inno-Sight Ltd


As an experienced insight and innovation specialist (with over 30 years experience  in large coproations) I am available for consultancy on a wide range of consumer driven innovation projects and opportuntities.  My fundamental approach is to uncover consumer insights that lead to actionable insights that drive innovation this is built on Design Thinking

I consult with organisations and individuals to help develop innovation portfolios, new product opportuntities etc

I conduct a wide range of qualitative research (in-homes, ethnography, usability  studies, groups, co-creation workshops etc) and am skilled in many research techniques including (and not limited to) ZMET, Desired Consumer Experience, Consumer Journey, Ideal product Models and more. 

I am experienced in a wide range of quantitative techniques and can consult regarding the best approaches and also how to analyse data to generate actionable insights

I have a wide range of sensory experience having managed a large sensory organisation and developed several innovative sensory tools.

I will facilitate the right approach for 

What sectors do you most often work in?

  • FMCG
  • Pharmaceuticals & Healthcare
  • Consumer durables
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • International
  • Specialist techniques

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • South West England
  • Northern England
  • Wales
  • Scotland
  • N. Ireland

Which international regions do you cover?

  • North America
  • India
  • Australasia
  • Western Europe

Where are your offices in the UK?

  • London/South East England