Shifra Cook - Particity


Qual research can require a lot of project management and manual process. Particity is the first Research Ops platform created to manage and pay research participants, meaning you can focus on delivering great research.

Using Particity you can:
- pay incentives (bank transfer/vouchers/charity donations)
- schedule research sessions
- communicate pre-tasks, share files and URLs
- share session details, maps and directions
- set participant alerts and reminders


Participant payment and management

Research ops software 


I've spent the past 15 years as a researcher and strategist, both in-house at media/advertising agencies, and more recently as an independent research consultant. 

It was during this time that I realise how 'painful' many of the processes involved in qual research are. As a consultant all I wanted to do was deliver great insight for my clients; not spend time scheduling session or paying incentives. So, having built research tools for previous employers I saw an opportunity to build one to answer this need for the market research industry. 

The software has been built by an experienced developer from banking and informed by Fin Tech/Alt Finance legal counsel, to ensure both financial and GDPR compliance.

What are the main types of research/research specialisms you conduct most often?

  • Business services for market researchers
  • Qualitative

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England
  • N. Ireland
  • Scotland
  • Wales

Where are your offices in the UK?

  • London/South East England