Rafael Gilston - Unwritten Brand Communications


Services

I bring communications and strategic planning skills to qualitative research having held senior planning roles in brand consultancies, PR and design agencies in London.  My approach to consumer and B2B research is about developing actionable insights that Marketing Directors and marketing teams can immediately apply to enhance a brand offer.    

Clients are drawn mostly from: global fashion brands, UK fashion independents, online fashion brands, lifestyle brands and FMCG as well as private equity houses and hedge funds.

Speciality

Focus on fashion, lifesyle & retail and FMCG across:

  • New concept development & assessment
  • Brand identity & packaging 
  • Brand innovation & NPD
  • Brand positionings
  • Brand strategy
  • Brand naming
  • Brand equity analysis
  • Brand narrative development 
  • Internal brand workshops
  • Extended consumer workshops

What sectors do you most often work in?

  • Retail
  • Grey market
  • FMCG

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Workshop facilitation

Which international regions do you cover?

  • Western Europe

Apart from English, which languages do you speak fluently?

  • Spanish