Tanya Colbran - EthnoSocial Research


Services

Full qualitative research services:

- In-depth interviews (over the phone / face to face)

- Ethnography (digital / traditional face to face)

- Focus Groups

- Online Communities / diaries

- Research design (discussion materials / recruitment screeners)

- Literature review/secondary research

- Recruitment of participants

- Brainstorming sessions (developing designs / ideas / concepts)

- Coding and analysis of data 

- Report writing (PowerPoint or Word formats)

Background

A market researcher and medical anthropologist. My background is in understanding the social, psychological and environmental contexts driving human behaviour.

With my people-centered approach, I have helped clients in the healthcare, pharmaceutical, not-for-profit and charities and government sectors to develop products and services.

I have explored perceptions of the care sector amongst social care providers, which guided the development of content for an advertising campaign.

I'm currently helping a client to understand medication-compliance behaviours amongst patients, this will inform pharmaceutical messaging around a new medication.

 


What sectors do you most often work in?

  • Pharmaceuticals & Healthcare

What are the main types of research/research specialisms you conduct most often?

  • Qualitative

Where are your offices in the UK?

  • Northern England