Cecilia Patterson - MTC Marketing Research Solutions


Services

Professional Services offered: Full or any aspect of a project life cycle from inception to reporting.

Our Processes are consultation, design, planning, management, data processing and reporting as follows;

  1. Research planning: consultations, brainstorming, idea generation, proposal writing.
  2. Consulting: project management, data analysis, Interpretations and report writing.
  3. Research design: research approach (exploratory, descriptive, causal), project design, research tactics (questionnaire design, measures of interest, sampling plan)
  4. Research process: data collection- depth interviews with Executives (CEO's, Board of Directors, Senior Stakeholders), focus groups, CATI, CAPI, CAWI, and all other field work aspects of a project.
  5. Data processing: Tabulation, Coding, Data entry, Data Cleaning, Editing, Back Checking, Statistical Analysis.

 

Speciality

Specialities: Secondary/Primary research using methods Qualitative/Quantitative/Observations.

We work with primary /secondary research data, using qualitative/quantitative/observational methods, utilising both on/offline techniques to aid clients in the making of evidence-based business decisions researching the following for commissioning clients;

4 P's market research: Pricing, packaging, promotion , place (distribution channels) research,

CX research: Customer experience tests/mystery shopping, 

Market insights: Analysis of market shares, industry trends, market trends, market assessments, market entry, Segmentation, Attitude studies, employee satisfaction, customer satisfaction and customer retention studies.

 

Background

The brand started 20 years ago in Southern Africa as a full service marketing research agency. MTC Marketing Research Solutions is a research, insights, intelligence and analysis consultancy that conducts primary market research and business intelligence to help make data-driven decisions in all areas of business models, from performance measurement, quality management, human resources, customer experiences, concept tests including service and product pricing.

Our expertise offer support services or outsource solutions for marketing research users and suppliers in helping create successful futures and better ROI. We work with primary /secondary research data, qualitative/quantitative methods, utilising both on/offline techniques to aid clients in the making of evidence-based business decisions. Services include brainstorming, idea generation and project management. Our Processes are design, data collection, data preparation and reporting. 

 


What sectors do you most often work in?

  • Financial
  • FMCG
  • Automotive
  • Business to business
  • Government, social research, education
  • Entertainment, leisure & travel
  • Retail
  • Utilities

What are the main types of research/research specialisms you conduct most often?

  • Quantitative
  • Qualitative
  • Business services for market researchers
  • Mystery shopping
  • Secondary Research (data mining, desk research, web analysis)
  • Data Processing & Reporting
  • Recruitment and Fieldwork
  • Online/Mobile
  • International

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • South West England

Which international regions do you cover?

  • Africa
  • North America

Where are your offices in the UK?

  • London/South East England

Where are your offices outside the UK?

  • North America