John Boreham - Allsorts of Insights


A fresh pair of hands and eyes helping agencies and client insight buyers maximise the impact of their insight.  This ranges from being another pair of eyes on a project/brief, reviewing/re-analysing the output of a project (either for an agency or supplier) to short/medium term project work.

I also offer shopper insight training to both clients and agencies.


30+ year research experience gained both client and supplier side.  I’ve headed up research teams in major UK retailers as well as worked in several global organisations.  As such I’ve have experience of most research approaches as well as many digital analytical tools.

Throughout the last 10 years I have had agencies and suppliers ask for advice so I’ve decided to go at it full time.

What sectors do you most often work in?

  • Retail
  • Advertising & Media
  • Consumer durables

What are the main types of research/research specialisms you conduct most often?

  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques

Where are your offices in the UK?

  • London/South East England