SUSIE CHADWICK - RED KITE RESEARCH


Services

Full service qualitative research or ad hoc moderating/ reporting 

Speciality

Consumer understanding, brand health & positioning, concept development, packaging design, advertising & communication, retail & web design, shopper research, customer experience.

Classic research approaches (focus groups/ depth interviews/ online communities) as well as all kinds of innovative customer listening exercises.

Background

20 years in qualitative research (the past 5 as an independent). Previously at The Customer Closeness Company, Tangible Branding, Brand Matters and Reflexions.

Huge range of experience across a wide variety of brands, including Pepsico, P&G, Unilever, Revlon, Max Factor, Bulldog, Nivea, Kellogg's, Heinz, Danone, Barilla, Bonne Maman, WeightWatchers, Tetley Tea, Molson Coors, Arla, Hovis, Blu, Costa, Eat, Samsung, Tesco Mobile, Morrisons, Sainsbury, Next, Match, Boots, B&Q, BP, Premier Foods, Cath Kidston, Krispy Kreme, Farrow & Ball, Asthma UK.


What sectors do you most often work in?

  • Advertising & Media
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Grey market
  • Pharmaceuticals & Healthcare
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • International
  • Online/Mobile

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • Scotland
  • South West England
  • N. Ireland
  • Wales

Which international regions do you cover?

  • Western Europe
  • China
  • Japan
  • SE Asia
  • India
  • Australasia
  • Scandinavia
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Eastern Europe
  • Finland

Apart from English, which languages do you speak fluently?

  • Italian
  • French

Where are your offices in the UK?

  • London/South East England