We help our clients understand their consumers and how they feel or behave so that they are confident with how they’ve spent their budget, that they’re proud of the marketing they’ve produced and ultimately see sales skyrocket without spending hours doing it themselves or spending a fortune.
Embark offers both qual and quant research, primarily in the UK, but we have excellent partners abroad that we work closely with when need be. Typical projects are ad and concept testing, pack and product testing, audience understanding, customer journeys, innovation and idea generation. However, we believe market research is simply about understanding behaviour and so if the question is about understanding/exploring/establishing something linked to a human’s behaviour (e.g. making a donation or buying something), then we help out clients understand that behaviour.