Adam English

Adam English Consulting / Peek Content

Senior qualitative researcher, film editor, expert in mobile ethnography

Services

  • Qualitative research (moderating, analysis/reporting)
  • Film editing
  • Mobile community management and output

Speciality

I wear three hats:

1/ I am a freelance qualitative researcher or senior moderator-for-hire, running depths or groups on any subject with dynamism, empathy and years of experience, across categories but especially in alcohol, FMCG, finance, charities and flat-pack furniture. Key strength: I’m really easy to work with. I’ll go anywhere, work to any schedule, with armfuls of stimulus or none at all, no ego or complaint!

2/ I am a freelance film editor, producing smart elegant films to tight deadlines. I’ll take on your reams of footage and turn it into a great, fluid piece of story-telling to match your brief.

3/ I am an expert in mobile ethnography, working through a small outfit called Peek Content. We get people to complete tasks on their smartphones via a bespoke mobile app Field Notes, uploading video, photos or text in response to briefs for pitches, segmentation, category exploration, creative development and more. We brief and oversee every respondent to ensure first-class responses, the app ensures the video quality is very high, and we can produce insight summaries, full film edits or a curated footage bank, depending on your needs. It’s fast turnaround (topline in a day!), economical and we have global reach.


Background

I worked for over 14 years at Flamingo, worked up to Senior Director level, running cross-market projects across creative development, concept evaluation, strategic direction, brand audits, category exploration, ethnography and segmentation. I oversaw the company’s ethnography and film output, and latterly worked with the UK team, so was moderating UK groups more constantly, across categories but especially FMCG, booze, finance and charities.

I went freelance in 2018 and have since split my work evenly between moderating, editing and mobile app work through Peek Content, further building skills and experience through an even wider range of work than when I was a company man!


Sectors

  • Advertising & Media
  • Automotive
  • Charities & Not-for-profit
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Video/audio services