Adam English

Adam English Consulting / Peek Content

Senior qualitative researcher, film editor, expert in mobile ethnography

Services

  • Qualitative research (moderating, analysis/reporting)
  • Film editing
  • Mobile community management and output

Speciality

I wear three hats:

1/ I am a freelance qualitative researcher or senior moderator-for-hire, running depths or groups on any subject with dynamism, empathy and years of experience, across categories but especially in alcohol, FMCG, finance, charities and flat-pack furniture. Key strength: I’m really easy to work with. I’ll go anywhere, work to any schedule, with armfuls of stimulus or none at all, no ego or complaint!

2/ I am a freelance film editor, producing smart elegant films to tight deadlines. I’ll take on your reams of footage and turn it into a great, fluid piece of story-telling to match your brief.

3/ I am an expert in mobile ethnography, working through a small outfit called Peek Content. We get people to complete tasks on their smartphones via a bespoke mobile app (designed especially for the qual research industry) called Field Notes. People answer questions via video, photos or text, and we cover pitches, segmentation studies, category exploration, creative development and more. We brief and oversee every respondent to ensure first-class responses, the app ensures the video quality is much higher than most similar apps, and we can produce insight summaries, full film edits or a curated footage bank, depending on your needs. It’s fast turnaround (topline in a day!), economical and we have global reach.


Background

I was at qual agency Flamingo for 14 years, ending up a Senior Director, running cross-market projects across creative development, concept evaluation, strategic direction, brand audits, category exploration, ethnography and segmentation. I oversaw the company’s ethnography and film output, and latterly worked with the UK team, so was moderating UK groups more constantly, across pretty much all categories but especially FMCG, booze, finance and charities. I am also a Unilever-accredited moderator.

I went freelance in 2018 and have since split my work evenly between moderating, editing and mobile app work through Peek Content, further building skills and experience through an even wider range of work than when I was a company man!


Sectors

  • Advertising & Media
  • Automotive
  • Charities & Not-for-profit
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Video/audio services