I am a, highly experienced, senior marketing and insight consultant with a 25-year career including management consultancy, research agency, and client-side roles. My experience has been gained across many industries, geographies and cultures – working with senior management, in some of the world’s largest organizations, to develop actionable business and marketing strategies that deliver measurable growth.
I specialise in using insight to develop marketing strategy – addressing the ‘where to play’ and ‘how to win’ questions; creating actionable customer segmentation and focusing on profitably influencing customer behaviour … with nearly 20 years’ consulting experience in this field. I do most of my work in CPG, Financial Services and Healthcare, but have experience across a much wider range of industries. Approximately 2/3 of my work is outside the UK – last year I developed frameworks covering at least 20 countries. I have a mix of clients including multi-nationals, nationals and smaller niche businesses.