Andrea Williams

Andrea Williams Qualitative Research Ltd

Qualitative Research Specialist

Services

Full service qualitative research – or moderating/facilitation/research proposal or presentation preparation only.  FMCG, Retail, Healthcare + Pharmaceutical, Financial.


Speciality

Shopper Research:  more than 20 years’ experience in talking to and observing shoppers (Consumer and Healthcare) at point of purchase

Communication Research: proposition and positioning research – and in creative development, looking beyond ‘liking’ to search for identification and relevance to target


Background

Advertising:

Jenner Keating Becker Reay

 

Qualitative Research:

The Strategic Research Group – Senior Researcher

RDSi – Research Director

Martin Hamblin GfK – Head of Qualitative, Consumer and Business


Sectors

  • Advertising & Media
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Qualitative