Andy Otner

Polestar Research Limited

Continuous Market Info Analyst (Nielsen, IRI, Kantar etc.)


Tailored research consultancy helping clients realise better value out of their investment in CONTINUOUS RESEARCH INFORMATION (eg. Nielsen, IRI, Kantar). Polestar offers:

  • in-depth data analysis (e.g. promotions effectiveness)
  • creative trade presentations (e.g. for category reviews or new product sell-ins)
  • data procurement & usage advice & training
  • short-term or part-time cover for all continuous research needs.


All fmcg markets, in particular:

  • beers, wines & spirits
  • soft drinks
  • grocery
  • healh & beauty & household

Any categories using continuous retail & consumer tracking data.


15 years with Nielsen in the UK & Europe, managing major manufacturing & retail clients.

Independent since January 2003 & working with a range of major drinks, grocery & health & beauty clients