- Empathetic and skilled moderation: focus groups, IDIs, in-homes, ethnography, online communities.
- Being the Spanish lead in post fieldwork analysis sessions with research agency / client teams; helping uncover cross-cultural insights.
- Facilitating in-house workshops.
- Input / translation of stimuli into Spanish where needed.
The kind of categories I’ve researched include the following FMCG and B2B sectors:
- Food & Drink
- Kids TV & merchandising
- Personal care, beauty, health & well being
- Education (exam providers)
- IT hardware & software suppliers
- Telecomms, TV & Media
- Leisure & Tourism
The kind of people we talk with come from all walks of life and are of all ages:
- Mums, dads, kids or all the family
- Teens, students, millennials
- Starts-ups, SMEs and high-flying business people
- Difficult to find targets.