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Qualitative Market Research in Germany
Qualitative research in Germany
- The repertoire of foQus Research is the full qualitative spectrum including moderation of focus groups and in-depth interviews, ODGs, online communities, interpretation and analysis of results, facilitation of Concept Labs, Concept-Writing-Trainings sessions for clients, and training of qualitative skills.
- Anke brings in over 15 years of experience in market research and consulting and is specialised in psychological consumer research.
- She holds a degree in psychology and has worked as an English teacher for a couple of years.
- Before she decided to run her own business she headed up the qualitative division of Synovate Germany (now Ipsos) including the Kids&Teens department. She started her market research career at Ernest-Dichter-Institute in Frankfurt.