Anke Haurand

FoQus Research


Qualitative Market Research in Germany


Qualitative research in Germany

  • The repertoire of foQus Research is the full qualitative spectrum including moderation of focus groups and in-depth interviews, ODGs, online communities, interpretation and analysis of results, facilitation of Concept Labs, Concept-Writing-Trainings sessions for clients, and training of qualitative skills.
  • Anke brings in over 15 years of experience in market research and consulting and is specialised in psychological consumer research.
  • She holds a degree in psychology and has worked as an English teacher for a couple of years.
  • Before she decided to run her own business she headed up the qualitative division of Synovate Germany (now Ipsos) including the Kids&Teens department. She started her market research career at Ernest-Dichter-Institute in Frankfurt.


  • Automotive
  • Business to business
  • Children & Youth
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation