Ariana Richter

Ariana Richter

Project Manager/Qualitative Researcher/Interviewer Moderator

Services

Research Moderation and Full Service Research Project Management:
  • Research Design & Questionnaire/Guide Drafting
  • Sampling and Recruitment
  • Survey Programming; Platform Sourcing
  • Interview Moderation & Data Management
  • Insights Analysis & Reporting
Study Types:
  • Product concept tests/ideation
  • Product name, package design and label testing
  • Campaign testing
  • Brand health and identity
  • Market segmentation; consumer behavior and attitudes
  • UX
Sectors:
  • FMCG
  • Food & Beverage
  • Retail
  • Health & Wellness; Healthcare
  • Financial Services & Insurance
  • Telecoms, Technology & Media

Speciality

10-year expert in consumer insights with experience in various research topics, methodologies and design looking to further develop skill set and experience.

Highlights:
  • 10+ yrs. experience working within consumer research; experience with qual & quant
  • 4 yrs. experience designing & running research within cloud platforms/MROCs
  • Loves interacting with consumers and respondents as moderator
  • Adaptable to all work environments- works well with others and/or independently
  • Dual citizen of US and EU, fluent in Spanish & English

Background

  • Project Manager/Moderator/Qualitative Researcher (Contract) - FieldworkHub - 2020 to Present
  • Sr. Research Manager - Fuel Cycle - 2017 to 2020
  • Research Manager - LRW - 2010 - 2010