Expertise in sourcing:
- Mainstream consumers
- Early adopters
- Opinion formers
- Expert consultants in a range of sectors
- Niche and hard to reach demographics
I currently work as an individual and do not pass jobs to outside recruiters. I am IQCS trained and always work within the IQCS, MRS Codes of Conduct and am fully GDPR compliant.
While I can recruit to most briefs, my specialist areas include sourcing the more
early adoption to expert end of the consumer spectrum. Although, I relish the challenge of recruiting the harder to reach demographics. Once ensuring relevant demographic requirements are met, respondents be will recruited on the basis of their suitability for the likes of:
- Pitch research
- Co-creation workshops
- Expert depths
- Consumer focus groups
- Online forums and panels
- Ethnographic immersions
- Lab based/usability/experience sessions
In more detail, my respondents are ideal for:
Advertising pitch research
that benefits from smaller group numbers, comprising intelligent consumers who can effectively deconstruct and optimise ideas, in situations where deadlines and budget are tight.
and creative/strategic developmen
t that benefits from input of intelligent, savvy individuals who are capable of creative thinking.
and future-focused research that requires experts and opinion formers to segment markets and predict where trends are evolving to.
Broader consumer-based research
that requires knowledgeable respondents who are capable of speaking on behalf of their respective demographics.
At present I work with a few research agencies and regularly recruit for research companies such as Emerald Fieldwork, Research Works & Acumen Fieldwork.
My current database is largely within London and surrounding areas and is rapidly increasing along with my social media following.