Cheryl Brown


My name is Cheryl Brown and I am a qualitative market research recruiter based in South East London.


Retail recruitment Product placement / recall interviewing Hall tests (recruitment & interviewing) Children’s recruitment Ethnic recruitment Group / Depth recruitment Semi-structured interviewing (depths)/ Executive Business recruitment


Expertise in sourcing:
  • Mainstream consumers
  • Early adopters
  • Opinion formers
  • Expert consultants in a range of sectors
  • Niche and hard to reach demographics
I currently work as an individual and do not pass jobs to outside recruiters. I am IQCS trained and always work within the IQCS, MRS Codes of Conduct and am fully GDPR compliant.   While I can recruit to most briefs, my specialist areas include sourcing the more early adoption to expert end of the consumer spectrum. Although, I relish the challenge of recruiting the harder to reach demographics. Once ensuring relevant demographic requirements are met, respondents be will recruited on the basis of their suitability for the likes of:   - Pitch research - Co-creation workshops - Expert depths - Consumer focus groups - Online forums and panels - Ethnographic immersions - Lab based/usability/experience sessions   In more detail, my respondents are ideal for:   Advertising pitch research that benefits from smaller group numbers, comprising intelligent consumers who can effectively deconstruct and optimise ideas, in situations where deadlines and budget are tight.   Brand positioning and creative/strategic development that benefits from input of intelligent, savvy individuals who are capable of creative thinking.   Trend forecasting and future-focused research that requires experts and opinion formers to segment markets and predict where trends are evolving to.   Broader consumer-based research that requires knowledgeable respondents who are capable of speaking on behalf of their respective demographics.   At present I work with a few research agencies and regularly recruit for research companies such as Emerald Fieldwork, Research Works & Acumen Fieldwork.   My current database is largely within London and surrounding areas and is rapidly increasing along with my social media following.


I come from a Human Resources Background. Having completed a BA & Msc In Human Resource Management & Organisational Analysis, I worked in recruitment.   Another area I have worked in is Fraud which has been advantageous in  respondent recruitment.


  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Business to business
  • Children & Youth
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Minorities
  • Retail
  • Utilities