Binanti Cuzner

Independent retail, shopper and FMCG insight specialist

Services

I can provide end to end support on research projects - from design and kick off, through to debrief creation and presentation.

This includes:

• Proposals & pitches
• Research design
• Agency selection
• Questionnaire writing
• Discussion guides
• Managing fieldwork agencies
• Analysis & charting
• Debrief creation & presentation
• Specialist techniques

Speciality

• Multi-methodology specialist in shopper and consumer research, both UK and International.
• Seasoned, insight lead specializing in Retail, FMCG and Shopper experienced in delivering insights that bring strategic direction to a business.
• Over 12 years' experience in market research both agency and clientside.

Background

A skilled researcher in both quantitative and qualitative methodologies as well as innovative shopper behaviour techniques (eye tracking, neuroscience, VR); and able to blend multiple data sources to create actionable insights.

Sector experience: includes Ad Hoc Shopper & Category Insights, Retail, FMCG, Ecommerce, Brand, Digital, Omnichannel, NPD, Foresight, Innovation, Advertising, Customer Satisfaction, Finance, Telecoms, UX and Gaming.

Previous career includes:

• Tesco
• Marks & Spencers
• Butlin's
• Mars
• Mattel
• Kantar Retail
• Accenture
• Ipsos Strategy 3