Binanti Cuzner

Cuzner Ltd

uk

Independent retail, shopper and FMCG insight specialist

Services

I can provide end to end support on research projects - from design and kick off, through to debrief creation and presentation. This includes:
  • Proposals & pitches
  • Research design
  • Agency selection
  • Questionnaire writing
  • Discussion guides
  • Managing fieldwork agencies
  • Analysis & charting
  • Debrief creation & presentation
  • Specialist techniques

Speciality

  • Multi-methodology specialist in shopper and consumer research, both UK and International.
  • Seasoned, insight lead specializing in Retail, FMCG and Shopper experienced in delivering insights that bring strategic direction to a business.
  • Over 12 years' experience in market research both agency and clientside.

Background

A skilled researcher in both quantitative and qualitative methodologies as well as innovative shopper behaviour techniques (eye tracking, neuroscience, VR); and able to blend multiple data sources to create actionable insights. Sector experience: includes Ad Hoc Shopper & Category Insights, Retail, FMCG, Ecommerce, Brand, Digital, Omnichannel, NPD, Foresight, Innovation, Advertising, Customer Satisfaction, Finance, Telecoms, UX and Gaming. Previous career includes:
  • Tesco
  • Marks & Spencers
  • Butlin's
  • Mars
  • Mattel
  • Kantar Retail
  • Accenture
  • Ipsos Strategy 3

Sectors

  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Retail

Skills & Services

  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Desk Research