Bob Cockcroft

Bob Cockcroft Associates Ltd.

Specialist in getting understanding from quant. research

Services

International research. Usage and attitude, customer satisfaction and product testing as part or full service. Homecare and Personal product research: both qualitative and quantitative. Analysis and interpretation of data both old, databank or new. Proposal and report writing. Training in product testing and investigative research.


Speciality

Quantitative research and data analysis (ESOMAR best paper – Lausanne 2003). Fragrance and any Personal, Toiletries or Homecare product research. International qualitative and quantitative research.


Background

Europe, Africa and Middle East region section manager IFF fragrances. Global Homecare Market Research Manager, Quest International Fragrances. Consumer studies Unilever Research, PhD Chemistry(Imperial College) Full member of Market research society, member of ESOMAR.