People often feel overwhelmed by their data – be it customer databases or sales figures, survey responses or memberships. As a business leader, marketing & communications director or HR expert – you will have good gut-instinct on what’s working or not, but need evidence-based insights to support that. You’re probably sitting on a goldmine of internal data but lack the time, skills or resource to know what to do with it. Whether your audience is internal or external, you still need to support your campaign with compelling evidence. So be it to deliver a new business development or talent strategy, to target new customers – the answers can often be found in your existing, proprietary data.
That’s where I come in! I work out the real story that these numbers are telling – and deliver an impartial narrative. This frees your time to focus on what you do best, and build your business.