Bonamy Waddell

Bon Insight

Delivering impartial insight from your data


People often feel overwhelmed by their data – be it customer databases or sales figures, survey responses or memberships. As a business leader, marketing & communications director or HR expert – you will have good gut-instinct on what’s working or not, but need evidence-based insights to support that. You’re probably sitting on a goldmine of internal data but lack the time, skills or resource to know what to do with it. Whether your audience is internal or external, you still need to support your campaign with compelling evidence. So be it to deliver a new business development or talent strategy, to target new customers – the answers can often be found in your existing, proprietary data.

That’s where I come in! I work out the real story that these numbers are telling – and deliver an impartial narrative. This frees your time to focus on what you do best, and build your business.


I work with all kinds of data – from employee engagement surveys to recruitment data, survey responses to market research. My expertise lies in translating that data into a story, a message, a set of recommendations that can be used to support business growth or deliver insights to a team.


I’m the Director of Bon Insight, bringing 20 years’ experience to help companies tell stories about their numbers. My expertise in marketing and in data analysis means I understand numbers as well as the need to tell a compelling story. I deliver impartial, evidence-based insights on your numbers by taking your data, playing with it, finding patterns and delivering the real truth behind them. I’m not a data geek, I’m not a data scientist – I’m a marketing person who loves numbers and can explain them in a way that engages.


  • Advertising & Media
  • Business to business
  • Charities & Not-for-profit
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Retail

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research