Nitesh Bali

Business Mantra Group

Dynamic #B2B Research Specialist. #Qualitative, #Quantitative, #MixedMethod Research Services.


  • Research generalist with skills across full lifecycle of a research and design project (service transformation and new product)
  • Mixed method research methodology including a combination of qualitative and quantitative research methods
  • Persona and user experience research across alpha, beta, live
  • Discovery and desk research for B2B sectors
  • Recruitment support for hard to find niche participants
  • Data analysis, data appending and report writing
  • User experience journey mapping and service design


  • Global B2B market research for the hi-tech sector (APAC, EMEA and the Americas)
  • Business to business research services for ICT
  • Competitor research
  • Product and concept testing
  • Buyer and user persona research and segmentation
  • Discovery and desk research services
  • Quantitative and qualitative data analysis and reporting
  • Research in India and in Hindi services
  • Research in UAE in the native language
  • UX User Experience Product and Service Design and Research


I am a highly driven individual with qualifications in Marketing and Human-Computer Interaction Design and a wealth of experience in market research (over 15 year experience) across B2B for ICT and IT, B2C, and Ethnography Research focussed on behavioral inquiries. I am a relentless advocate of customers and user-centered design and research. I combine a high level of commercial awareness and commitment to customer care. In the last 4 years alone I have spent in excess of 9,000 hours project managing international B2B research projects for leading hi-tech companies. I enjoy being part of a team as well as managing and training junior researchers. Some of the companies I have worked for include Facebook, Autodesk, HP, Canon, Pantone, Dyson, Bose, and other similar brands. Please visit our website for more details.


  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Minorities
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation
  • Desk Research