Nitesh Bali

Business Mantra Group

#B2B Research Specialist. #DigitalMarketing, #DeskResearch, #UserResearchDesign, #WebDevelopment.


  • Research generalist with skills across the full lifecycle of a research and design project (service transformation and new product)
  • Mixed method research methodology including a combination of qualitative and quantitative research methods
  • Persona and user experience research across alpha, beta, live
  • Discovery and desk research for B2B sectors
  • Recruitment support for hard to find niche participants
  • Data analysis, data appending, and report writing
  • User experience journey mapping and service design
  • Digital marketing and web design and development


  • Global B2B market research for the hi-tech sector (APAC, EMEA and the Americas)
  • Business to business research services for ICT
  • Competitor research
  • Product and concept testing
  • Buyer and user persona research and segmentation
  • Discovery and desk research services
  • Quantitative and qualitative data analysis and reporting
  • Research in India and in Hindi services
  • Research in UAE in the native language
  • UX User Experience Product and Service Design and Research


We are committed to supporting you in your research and design initiatives. We specialise in B2B and UX Research, Service Design, User Journey Mapping, Prototyping and Wireframing, Heuristics, and Accessibility Audits to name a few of our services. We can help you with digital marketing, ebooks, blogging, and website design and development. Please visit our website for more details.


  • Automotive
  • Business to business
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Minorities
  • Utilities

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation
  • Desk Research